Every business has a story. Not every business can find it.
WhAT I DO
I find the story. Then I tell it.
Most communication problems aren't writing problems. They're thinking problems. The message is unclear, the audience isn't defined, or the brief hasn't been interrogated enough to know what actually needs to be said.
Before I write a single word, I ask questions. What are you really trying to say? Who needs to hear it? What do you want them to think, feel or do when they do? Only once I understand the full picture does the writing begin.
The format follows the thinking. I work across the full spectrum of communications: long-form articles and features, white papers and research writing, thought leadership and LinkedIn content, newsletters, press releases, website copy, op-eds, executive ghostwriting, advertorials, scripts and e-learning. If the message needs to reach people, I can help shape it, write it and get it right.
I work with corporates, agencies, in-house communications teams, executives and entrepreneurs. Some clients know exactly what they need. Others arrive with a vague sense that something isn't working. Either way, the process is the same: understand the brief deeply, find the real message, write it well.
Strategy and planning: Content strategy, editorial planning, PR campaign management, social media content strategy, project management.
Content creation
- Articles and features,
- White papers,
- Research writing,
- Thought leadership,
- LinkedIn content,
- Newsletters,
- Website copy,
- Press releases,
- Op-eds,
- Executive ghostwriting, Advertorials,
- Scripts,
- e-Learning materials.
Strategy and planning
- Content strategy,
- Editorial planning,
- PR campaign management,
- Social media content strategy,
- Project management
I started as a journalist. I never stopped asking questions.
I am Jani le Roux. I have spent twenty years helping people and organisations find their story and tell it clearly.
My career started in journalism, which gave me something most communications professionals don't have: the instinct to find the real story inside a complicated brief. Journalists are trained to ask why, to question the obvious angle, to look for the thing that actually matters to a reader. That instinct has shaped everything I've done since.
Over the past two decades I have worked across Africa, India and the Middle East, with clients spanning luxury spirits, real estate, medicine, sustainable resources and award-winning architecture. I currently serve as Editor of The Property Professional, South Africa's leading publication for estate agents, where I oversee content strategy, editorial production and the weekly newsletter reaching 21,000 subscribers.
I work closely with clients, especially at the start of a project. The early conversations are where the real work happens. I am a native English and Afrikaans speaker with working French and Spanish.
What my clients say about me, usually, is that I am not a service provider. I am a partner.
Some of the work
Different formats, different industries, same starting point: find the story, then tell it.
Print Property Professional
The first annual print edition of The Property Professional: 72 pages, distributed to 5,000 estate agencies across South Africa. Commissioned, edited and produ
The Property Professional
The Property Professional is an online publication, with a weekly newsletter. Distributed to 21,000 estate agents.
Visit the website
NPPC newsletter
The National Property Practitioners Council newsletter is an industry publication sent to members on a monthly basis.
Read an example here
UFMS e-learning mobi site
This e-learning website was created to assist sales reps to learn the ins and outs of new devices and client services from around the country, on their phones.
MY CLIENTS
