Communications specialist. Strategy, writing, and everything in between.
WhAT I DO
Good work deserves an audience.
RealCommunication helps businesses communicate what they do, to the people who need to hear it. That means PR, media relations, content strategy, thought leadership, newsletters, and everything in between.
Twenty years of experience. An established network across Africa, India, the Middle East, the US and the UK. And a genuine interest in the businesses we work with.
If you have something worth saying, we can help you say it.
Content creation
- Articles and features,
- White papers,
- Research writing,
- Thought leadership,
- LinkedIn content,
- Newsletters,
- Website copy,
- Press releases,
- Op-eds,
- Executive ghostwriting, Advertorials,
- Scripts,
- e-Learning materials.
Strategy and planning
- Content strategy,
- Editorial planning,
- PR campaign management,
- Social media content strategy,
- Project management
I started as a journalist. I never stopped asking questions.
I am Jani le Roux. I have spent twenty years helping people and organisations find their story and tell it clearly.
My career started in journalism, which gave me something most communications professionals don't have: the instinct to find the real story inside a complicated brief. Journalists are trained to ask why, to question the obvious angle, to look for the thing that actually matters to a reader. That instinct has shaped everything I've done since.
Over the past two decades I have worked across Africa, India and the Middle East, with clients spanning luxury spirits, real estate, medicine, sustainable resources and award-winning architecture. I currently serve as Editor of The Property Professional, South Africa's leading publication for estate agents, where I oversee content strategy, editorial production and the weekly newsletter reaching 21,000 subscribers.
I work closely with clients, especially at the start of a project. The early conversations are where the real work happens.
What my clients say about me, usually, is that I am not a service provider. I am a partner.
Some of the work
Different formats, different industries, same starting point: find the story, then tell it.
Print Property Professional
The first annual print edition of The Property Professional: 72 pages, distributed to 5,000 estate agencies across South Africa. Commissioned, edited and produ
The Property Professional
The Property Professional is an online publication, with a weekly newsletter. Distributed to 21,000 estate agents.
Visit the website
NPPC newsletter
The National Property Practitioners Council newsletter is an industry publication sent to members on a monthly basis.
Read an example here
UFMS e-learning mobi site
This e-learning website was created to assist sales reps to learn the ins and outs of new devices and client services from around the country, on their phones.
MY CLIENTS
